Brand Design for a Nutritionist and Personal Chef

Nourished by Nature is a personal chef and custom meal prep service dishing up whole foods to health conscious individuals and families.

Project Scope

Visual Identity
Social Media Kit
Brand Guidelines
Squarespace Web Design

Project Brief

The owner of Nourished by Nature understands that nutrition is a cornerstone of holistic healing, both for individuals and our collective well-being. Seeking to resonate with busy, health-conscious individuals and families, the brand embodies qualities of energy, accessibility, and excitement. At its core, Nourished by Nature promotes values of sustainability and holistic health, creating a vibrant and nourishing lifestyle that harmonizes with the pace of modern life.

The Vibe

playful, honest, modern, holistic

values to visuals

Trust is a cornerstone value at Nourished by Nature. Their market seeks more than healthy food, they crave improved health and to contribute to sustainable living. For this emerging brand, we prioritized designing the social templates for brand awareness. The designs accommodate ample text so Nourished by Nature can deliver their know-how, building credibility and trust. Modern, recipe book-style layouts provide space to deliver a plethora of juicy and educational info about Nourished by Nature’s services, and the world of holistic, sustainable food.

Describe your business in a word:

“high-vibe energy”

brand in action

To ensure a seamless brand experience across digital and print platforms, we aimed for versatility without sacrificing ease of application. Equipping the owner with a comprehensive brand guide, they can effortlessly extend the brand into printed materials like carrier bags, recipe cards, informational postcards, and beyond. It was important the brand be versatile, scalable, yet manageable.