Optimize Your Brand: The DIY Refresh
Is your brand in place, but could use a little TLC? Whether you DIYed it or had it designed, this blog is your guide to a DIY brand refresh. Let's explore some design tips that can elevate your brand without the need for a professional designer.
Optimize Your Current Logo
If you're content with your logo but feel it could use a boost, follow these steps to enhance its impact:
Give it space: Ensure your logo has breathing room. Create a minimum of .25 inches of space around it or use its height as a reference for spacing.
Simplify colour variations: Stick to a light and a dark version of your logo. This simplifies its application on different backgrounds.
Choose backgrounds wisely: Use your logo on plain or simple backgrounds to enhance visibility.
Tiny places alternative: For smaller applications, consider using your business name in a brand font or using a bio/business photo as a profile image on social platforms.
Optimize Your Fonts
For websites, pitch decks, and beyond, streamline your font choices for a cohesive look:
Pick 1-2 fonts and use them consistently.
Choose widely used fonts for versatility or download unique fonts from Google Fonts for a more distinctive touch.
Prioritize readability over aesthetics; reserve decorative fonts for special instances like signatures or taglines.
Choose Your Go-To Colours
Simplify your colour palette for a clean and consistent appearance:
Stick to three colours, including a light background color, a dark text color, and a highlight colour for buttons and links.
Use HEX codes consistently for online applications, ensuring intentional and consistent branding.
Use Templates
Save time and maintain a professional look with templates:
Utilize free templates in software like Canva or Flodesk, incorporating your chosen fonts and colors.
Explore template packs on Etsy or Creative Market for social media content compatibility.
Stay Consistent
Consistency is key for a strong brand identity:
Prioritize brand consistency over constant visual changes.
Avoid frequent alterations to prevent confusion among customers.
Focus on messaging, services, and personality as primary value drivers.
Done With DIY?
Ready to elevate your brand beyond but need some help?
Shop my Squarespace website templates
Explore my custom brand and web design services
Explore past brand + web projects.
Welcome :)
I’m Kay Lea, designer, creative entrepreneur, and closet-writer on a mission to hep small business owners craft brands that make a lasting impression.
